Saturday, November 5, 2011


WHITE LUCENT is one of Shiseido Whitening Skin Care series and its main active ingredient, m-Tranexamic Acid suppresses the production of melanin. This range is suitable for mature skin, and it is great for reducing age spots, sun damage and also brightening the skin to create younger, healthier look.

Intensive Spot Targeting Serum
This product is known as a cutting-edge anti-spot serum. Contains m-Tranexamic Acid, Multi-Target Vitamin C and Yomogi extract to help reducing darkened pores, age-spots, acne marks and sun damage.

It is semitransparent and gets absorbed into skin very quickly. It also doesn't get sticky and I can use it under the make up.

After two weeks of use, I started to notice my sun damaged spots have gone a lot lighter and became easy to cover up with thin layer of make up. My skin has also gone a lot brighter (not whiter) and look healthier. It also works as a great moisturizer and dry spots on my face, such as under the eyes have disappeared.

White Lucent Intensive Spot Targeting Serum comes in 30ml and 50ml. They are usually over $100 but sometimes you can find some great bargains in a website like Amazon.
After receiving many compliments on my improved skin, I would like to keep using this product for a while.

You can see more White Lucent products at Shiseido Store .

Brightening Serum for Neck and Décolletage

What is Décolletage? It is the upper part of woman's torso, comprising her neck, shoulders, back and chest, which are exposed by the style of her clothing. Décolletage is also the body parts that are often exposed to harmful UV rays. This often results in uneven skin tone, sun spots and freckles.

White Lucent Brightening Serum for Neck and Décolletage is formulated with Spot Deacti-Complex, Dual-Target Vitamin C, and Asian plant extracts. This amazing brightening serum re-textures skin for a smooth finish and even provides pearly shine to the skin.

Take one or two dispenser pushes on your palm and smooth over neck, chest and shoulder and gently massage in circular motion.

I must address that this product does not have sun screen effect, and you still need to apply your regular sun screen to protect your skin from UV rays. It does not whiten my skin, but I have noticed some improvements in skin tone and elasticity within a few months of use.

You can see more White Lucent products at Shiseido Store.

Brightening Eye Treatment

This amazing eye cream has Vitamin C Ethyl as active ingredients. It suppresses the production of melanin and prevents the forming of dark circles and freckles around the eyes. Additionally, it contains Multi-Luminizing Powder with light diffusing properties to instantly bring luminosity to eye areas.

I like the fact that this cream gets absorbed quickly and the effect of Multi-Luminizing Powder gives you a healthy glow around the eyes. You might need to go through a couple of bottles to see the visible effect.

You can see more White Lucent products at Shiseido Store .

Brightening Cleansing Foam

This gentle cleansing foam contains Micro White Powder, which help removing dead surface cells that can reduce skin clarity. Its creamy lather promotes inner radiance without stripping moisture and gives your skin instant brightening effect.

When I tried this product for the first time, I was amazed about the size of lather I was able to create with small amount of the cleanser. The soft foam feels very nice on the skin, and washes off easily. After the wash, my face has a healthy glow and feels soft and moisturized.

I have given this cleanser a thumbs up but my friend has a different opinion. She has dry skin (mine is oily) and she has started to have dry patches on her face after a few weeks of use. She still liked the brightening effect but she felt that this cleanser is suitable to people who have normal or oily skin.

You can see more White Lucent products at Shiseido Store.

Intensive Brightening Mask

This contoured, 10 minutes mask contains Vitamin C Ethyl and Asian plant extracts to hydrate and improve moisture balance of the skin. The Vitamin complex suppresses the creation of melanin and prevents freckles and age spots.

The mask comes in individual pink sachet, and it feels very moist and cool on the face. After leaving it on for 10 to 15 minutes, peel off the mask and gently massage the left over essence into the skin. My skin feels very soft and feel rejuvenated.

According to my beautician friend, this mask is particularity good for the treatment of sun damage. Apparently it usually takes 3 to 4 days for our skin to produce melanin after exposed to UV rays. Using this mask after spending sometime under the sun will prevent those nasty age spots and freckles.

This is not a skin whitening product but it certainly gives you a healthy glow even after the first use. There are only 6 sachets in the box and it costs you around US$70 to $80 but it's worth a try!

You can see more White Lucent products at Shiseido Store.

Thursday, November 3, 2011

Why Shiseido?

資生堂 'Shiseido' brand was created in Tokyo (Ginza),Japan more than 130 years ago. It actually started off as a pharmaceutical company, and they tried to introduce modern western medicines to Japanese public during Meiji era. Their first best seller was a tooth paste!

Shiseido has come a long way and now it is one of the best cosmetic & skincare brands in the world. In Japan only, Shiseido has created over 15 skincare & cosmetic ranges such as AQUALABEL, ELIXIR, HAKU and INTEGRATE. Shiseido also has more than 8 global ranges which you might be a little more familiar with. Products such as WHITE LUCENT, ZEN and BENEFIANCE are often advertised in famous fashion magazines all over the world.

I love the varieties in Shiseido products, which are carefully studied and marketed to different age/skin type groups. Japanese females often have beautiful skins and I thought I might be able to find some secrets in their most loved skin care brands, Shiseido.